Privacy Statement

This Privacy Policy describes how DEMDACO (“DEMDACO”, “we”, “us”, or “our”) collects, uses, stores, and shares your information when: (1) you access and/or use our websites at www.Demdaco.com or www.Willowtree.com (“Websites”); (2) you communicate with us in any manner, including by email, fax, telephone, or in person; and (3) when we interact with affiliated and non-affiliated third-parties.

Acknowledgment

Please read this Privacy Policy carefully. The practices described herein are subject to applicable laws in the places in which we operate.

BY ACCESSING AND/OR USING OUR WEBSITES, OR BY COMMUNICATING WITH US IN ANY MANNER, YOU REPRESENT THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY.

Collection of your Personal Information

If you purchase DEMDACO's products and services, we collect billing and credit card information. This information is used to complete the purchase transaction.

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Websites. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

In order to better provide you with products and services offered on our Site, DEMDACO may collect personally identifiable information, such as:

Information You Provide to Us. We only collect certain information from you when you provide it to us, such as when you: (1) register; (2) place an order; (3) complete a survey or product review; (4) participate in one of our promotions; (5) sign up for an account; or (6) contact us. The information we collect from you may include your name, age, mailing address, daytime telephone number, cell phone number, e-mail address, account user name and password, and payment information. If you use a third-party login (such as a social network) to register or otherwise link to us, we may receive certain information about you from the third party based on your registration and privacy settings on that third-party service.
Registration. We encourage you to register when shopping on our Site or App; however, registration is not required. Our Registration Form requires users to provide contact information (such as name, age, mailing address, daytime telephone number, cell phone number, e-mail address, and password). You must be 13 years of age or older to register. Registration helps us to provide you with a quick and simple checkout experience. The customer contact information you provide will be used to contact you concerning the status of an order, answer your questions and, unless you choose to opt-out, to send you communications about upcoming sales, contests, promotions and product information. You acknowledge and agree that you are responsible for maintaining the confidentiality of your registration information and password. You are responsible for all use of the Site or App under your registered account. If you would like, you can also fill out a customer profile. While it is not required, information obtained from the customer profile questions helps us to learn more about our customers and is used to improve your shopping experience and to provide you with more relevant content and advertising.
Information We Automatically Collect. We may use cookies, web beacons, pixel tags, log files, or other technologies to automatically collect certain information when you use our Site or App, or interact with our emails or advertisements on our Site, our App, or other websites. A cookie is a small data file that is sent to your browser from a web server and stored on your computer's hard drive. These technologies may allow us to automatically collect information such as your IP address, geolocation data, unique user ID, cell phone model, operating system and carrier, and Internet Service Provider. We also may collect information about your use of our Services, such as the time you spend using the Site or App, the number of times you return, whether you click-through, open, or forward links, e-mails, and ads, and other Service usage data. These technologies, such as cookies, also allow us to keep track of your order as you shop on our Site or App, to recognize registered users when they visit, and to provide those customers with information and advertising that is more relevant to them. If you register with or order from us, we may use cookies or other technologies to monitor and maintain information about how you use our Services and what you buy. If you do not register with or buy from us, we may monitor and maintain information about your use in order to improve your shopping experience and provide you with more relevant content and advertising.
Tracking Options and California Do Not Track. You may adjust your browser settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Services or take full advantage of our offerings. Even without a cookie, you can still take advantage of most of the features of our Site, including making a purchase, but we will not be able to recognize you as a registered user unless you log in. Our system may not respond to Do Not Track requests or headers from some or all browsers. We may use certain service providers to provide you with more relevant online advertising based on your activities on our Site and third-party sites. To learn more about, or to opt-out of, service provider use of this information, please click here. We may also use technologies, such as our own cookies, to provide you with online advertising tailored to your interests. To opt-out of our cookies used for this online advertising, please click here. For certain service providers, such as social media platforms, and on your mobile device, you can adjust your privacy and advertising settings to limit your tracking for advertising or to control whether you receive more relevant advertising.
Information Collected From Other Sources. We may obtain information about you from other sources, including social networks that you use to connect with us. This information may include your name, user name, demographic information, updated address or contact information, interests, and publicly-observed data, such as from social media and online activity.
Combination of Information. We may also combine the information we receive from and about you, including the information you provide to us on the Services or through the Membership Program, information we receive from third parties, the information we automatically collect (as explained above), and information provided or collected offline when you shop in our Stores.

Use of your Personal Information

We may use the information we collect from and about you for the following business purposes:

To provide you with a quick and simple checkout experience;
To process your orders, contact you concerning the status of an order, answer any of your questions, or otherwise contact and communicate with you;
To address problems with the Services, our business or our products and services and to protect the security of the Site and our business; and
To help us learn more about our Site visitors, mobile users, account users, and customers and to improve their shopping experience and our business.

We may also use the information we collect from and about you for the following commercial purposes:

To provide you with customized content, targeted offers, and advertising on the Services, other websites or via text message, and to contact you about upcoming DEMDACO sales, promotions, and product information;
To allow you to participate in promotions; and
To contact you about upcoming promotions and offers on behalf of our partners.

We may also use the information we collect from and about you for other purposes that we explain to you when we collect your information such as product personalization.

Sharing Information with Third Parties

DEMDACO may share your information with trusted partners to help perform statistical analysis, send you email or postal mail, provide you with our catalog, provide customer support, or arrange for deliveries

DEMDACO may also share your information with third-party marketing partners, such as Oracle, who may use your information for their own commercial purposes. To learn more about Oracle’s privacy practices, please visit Oracle’s Privacy Policy here.

DEMDACO may also share your information if required to do so by law or in the good faith belief that such action is necessary to comply with law, protect and defend the rights and property of DEMDACO, and under exigent circumstances designed to protect the personal safety of DEMDACO, its customers, or the public.

“To learn how you can opt-out of DEMDACO sharing your information with third-party marketing partners, such as Oracle, please see “Your Choices” below.”

Tracking User Behavior

DEMDACO may keep track of the websites and pages our users visit within DEMDACO, in order to determine what DEMDACO services are the most popular. This data is used to deliver customized content and advertising within DEMDACO to customers whose behavior indicates that they are interested in a particular subject area.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by DEMDACO. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the DEMDACO website.

Use of Cookies

The DEMDACO website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize DEMDACO pages, or register with DEMDACO site or services, a cookie helps DEMDACO to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same DEMDACO website, the information you previously provided can be retrieved, so you can easily use the DEMDACO features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the DEMDACO services or websites you visit.

Security of your Personal Information

DEMDACO secures your personal information from unauthorized access, use, or disclosure. DEMDACO uses the following methods for this purpose:

•SSL Protocol

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Your Choices

We provide you the ability to exercise certain controls over how we collect, use, and share your information. Please note, if you are a California resident, you may have additional rights (see Your California Rights below).

Right to Correction. You may at any time submit a request to change the information we have about you by sending us an e-mail with the subject line “CORRECTION” to customercare@demdaco.com.
Opt-Out of DEMDACO Communications. From time to time, we may send you various types of communications, including direct mail such as our catalogs, e-mails, marketing messages, and other informational messages. To opt-out of receiving our e-mail communications, please send us an e-mail with the subject line “UNSUBSCRIBE - EMAILS” at customercare@demdaco.com or by clicking “UNSUBSCRIBE” at the bottom of any e-mail you’ve received. To opt-out of receiving our direct mail communications, including our catalog, please send us an e-mail with the subject line “UNSUBSCRIBE - MAILING” at customercare@demdaco.com or by calling us at 888.336.3226. Please note, if you opt-out of receiving our direct mail communications, your information also will not be shared with our direct mail marketing partners. Please also note that even if you unsubscribe from our e-mail or direct mailing communications, we may still send you non-marketing messages relating to order confirmations and other transactional information.
Opt-Out of Sharing Your Information For Advertising and Marketing Purposes. From time to time, we may share your information with third parties to facilitate certain advertising and marketing. Those third parties may, in some instances, use your information for their own commercial purposes. To opt-out of having your information shared these advertising and marketing partners, please send us an e-mail with the subject line “OPT-OUT” at customercare@demdaco.com or by calling us at 888.336.3226. If you are a California or Nevada resident, you may also submit a request to opt-out of the “sale” of your information by clicking here Do Not Sell My Personal Information. Please note, the definition of “sale” is different depending on whether you’re in California or Nevada.
Managing Cookies You may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookies, such as the length of time they are stored. If you disable cookies, please be aware that some of the features of our Website may not function correctly. To find out more about how you can manage and delete cookies, please visit www.aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising, you may visit http://networkadvertising.org, http://optout.aboutads.info, or http://youradchoices.com.

Contact Information

DEMDACO welcomes your questions or comments regarding this Statement of Privacy. If you believe that DEMDACO has not adhered to this Statement, please contact DEMDACO at:

DEMDACO
5000 W 134TH ST
LEAWOOD, Kansas 66209-7806

Email Address:
support@demdaco.com

Telephone number:
888-336-3226

Your California Rights

This section provides information for California residents. DEMDACO may require proof of California residence before responding to any request made under this section.

Categories of Personal Information Collected

This section describes the categories of personal information DEMDACO has collected about and from California residents over the past 12 months (from the Last Updated date listed at the top of this Statement), the categories sources from which that information was collected, and the business or commercial purpose for the collection.

Categories of personal information collected	Categories of sources	Business or commercial purpose for collecting
Contact Information & Other Identifiers: Identifiers, including your name, postal address, email address, phone number, membership numbers, professional and educational information, device IDs, cookie IDs, and IP address.	Consumer Directly	This is for the purpose of conducting business transactions with consumers and servicing those transaction properly
Characteristics of Protected Classifications Under California or Federal Law: Your date of birth, age, marital status, gender, ethnicity, race, or income level.	Consumer Directly, Consumer Data Resources	This is data that is tied to your IP address and aggregates to help us better understand the customers we serve
Professional and Employment Data: Your employment information or household income.	Consumer Data Resources	this is to better understand how to serve the needs of our consumers in the market
Commercial Information: Your purchase and usage history, credit card information (for processing purchases), and preferences.	Consumer Directly	this is used to personalize your online experience and serve the most relevant products and services to fit your needs
Internet/ Network Activity: Your web/app browsing and search history through our Services, and information related to your online interaction(s) with the Services or our advertising.	Consumer Directly	To assist in providing you with a selection that is relevant to you
Geolocation Data: We may automatically collect geolocation data through your use of the Services.	Consumer Directly	To personalize product displayed on the website to your regional needs
Inferred Data: The inferences that we draw from your information and web activity to help create a personalized profile so we can better identify goods and services that may be of interest.	Consumer Directly	To personalize your online experience and direct you to product you have deemed relevant based on your purchase history

Categories of Personal Information Sold

This section describes the categories of personal information DEMDACO has sold about California residents to third parties over the past 12 months (from the Last Updated date listed at the top of this Statement), the categories of third parties who have received that personal information, and the business or commercial purpose for the sale.

Categories of personal information sold	Categories of third parties sold to	Business or commercial purpose for sale
Contact Information & Other Identifiers: Identifiers, including your name, postal address, email address, phone number, membership numbers, professional and educational information, device IDs, cookie IDs, and IP address.	Third party marketing partners.	Marketing purposes.
Internet/ Network Activity: Your web/app browsing and search history through our Services, and information related to your online interaction(s) with the Services or our advertising.	Third party marketing partners.	Marketing purposes.

We do not knowingly sell the personal information of persons under the age of 16 without their consent.

Categories of Personal Information Disclosed For Business Purposes

This following describes the categories of personal information DEMDACO has disclosed for a business purpose about California residents over the past 12 months (from the Last Updated date listed at the top of this Statement), and the categories of third parties who have received that information.

Categories of personal information collected	Categories of sources	Business or commercial purpose for collecting
Contact Information & Other Identifiers: Identifiers, including your name, postal address, email address, phone number, membership numbers, professional and educational information, device IDs, cookie IDs, and IP address.	Consumer Directly	This is for the purpose of conducting business transactions with consumers and servicing those transaction properly
Characteristics of Protected Classifications Under California or Federal Law: Your date of birth, age, marital status, gender, ethnicity, race, or income level.	Consumer Data Resources	This is data that is tied to your IP address and aggregates to help us better understand the customers we serve
Professional and Employment Data: Your employment information or household income.	Consumer Data Resources	this is to better understand how to serve the needs of our consumers in the market
Commercial Information: Your purchase and usage history, credit card information (for processing purchases), and preferences.	Consumer Directly	this is used to personalize your online experience and serve the most relevant products and services to fit your needs
Internet/ Network Activity: Your web/app browsing and search history through our Services, and information related to your online interaction(s) with the Services or our advertising.	Consumer Directly	To assist in providing you with a selection that is relevant to you
Geolocation Data: We may automatically collect geolocation data through your use of the Services.	Consumer Directly	To personalize product displayed on the website to your regional needs
Inferred Data: The inferences that we draw from your information and web activity to help create a personalized profile so we can better identify goods and services that may be of interest.	Consumer Directly	To personalize your online experience and direct you to product you have deemed relevant based on your purchase history

Your Rights

To make an access or deletion request, please submit your request at 888-336-3226 or privacy.demdaco.com. In order to ensure that your personal information is not disclosed to unauthorized parties, and to protect against fraud, we will verify your identity before responding to your request by using a reasonable method based on the type, sensitivity, and value of the personal information requested or deletion request, including but not limited to matching the identifying information provided in your request with the information we have on file about you. Depending on the sensitivity of the personal information requested, we may also utilize more stringent verification methods to verify your identity, including but not limited to requesting additional information from you and/or requiring you to sign a declaration under penalty of perjury.

Access Request. You may make up to two (2) requests per year for information as to:

The categories of personal information that we have collected and sold about you, or shared for a business purpose with our service providers;
The sources from which we collected such information;
The third parties with whom we have shared that personal information and to whom we have sold that personal information;
The business or commercial purpose for collecting or selling that personal information; and
The specific pieces of personal information we have collected about you.

We will endeavor to respond to your request within forty-five (45) days of receiving your request or notify you that we need additional time to process your information.

Deletion Request. You may request that we delete the personal information that we have collected from or about you. Note that there are some reasons when we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to maintain for internal purposes, or to comply with a legal obligation or to exercise our rights.

Opt-Out Request. We share Personal Information with third-party partners as part of joint marketing initiatives. That sharing may constitute a “sale” under California law, even though we do not receive monetary payment for sharing. You have the right to opt-out of DEMDACO’s sale of your Personal Information to third parties. This means that, if you opt-out, going forward, we will not share your information with such third parties to use for their purposes unless you later direct us to do so.

To opt-out, please click on the Do Not Sell My Personal Information link on our website footer or contact us by email at customersupport@demdaco.com.

Please note that if, after opting out, you submit a deletion request or change the Personal Information that you share with us, you may be required to submit a subsequent opt-out request.

Right to Non-Discrimination. You have a right not to receive discriminatory treatment by DEMDACO or our affiliates for exercising your privacy rights listed in this section.

Affiliated Disclosures. DEMDACO may share your personal information with some or all brands in the DEMDACO family of companies, some of which do not share the “DEMDACO” name, for their direct marketing purposes. California law considers these affiliates to be unaffiliated parties. If you are a California resident, you may request certain information regarding how we disclose personal information to these DEMDACO family brands for their direct marketing purposes. To make such a request, please contact us as directed here.

Links To Other Websites

These Services contain links to other sites, which may have privacy policies that differ from our own. We are not responsible for the privacy practices or content of such other websites or apps. Accordingly, we recommend that you review the Privacy Statement posted on any website or app that you access through the Services. The terms and conditions herein do not apply to any such linked websites or apps. DEMDACO does not endorse any linked websites or apps, or the information, materials, products or services that linked websites or apps contain or make accessible. DEMDACO disclaims all warranties, express or implied, with respect to the information, materials, products, and services that linked websites or apps contain or make accessible, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose or non-infringement.

You acknowledge and agree that DEMDACO is not responsible for the content, accuracy, legality, decency, copyright compliance, privacy practices, security or any other aspects of any such linked websites or apps. You further acknowledge and agree that your access or use of any such linked websites or apps is solely at your own risk, and you hereby waive any and all claims against DEMDACO with respect to such linked websites or apps.

Effective as of February 15, 2021